Senior Media Planner (NYC)

Location: New York, NY

Department: Media

Type: Full Time

Min. Experience: Mid Level

The Senior Media Planner will be the consistent go-to resource for client for all facets of the media campaign.  They will be able to effectively lead and own client discussions for agency recommendations. In addition, they will escalate and provide solutions recommendations for any and all client difficulties appropriately.

RESPONSIBILITIES

  • Actively contribute original thinking and sound guidance to program efforts
  • Possess a solid knowledge of client’s business and actively brings new ideas and recommendations to the team for the client
  • Displays professional, articulate, mature presence in all aspects of client relationship building
  • Consistently leads internal and external discussions related to program and ‘owned’ areas of account
  • Articulates verbal and written perspective in a logical and persuasive manner, in both formal and informal settings
  • Writes and reviews cohesive, organized and logical client-ready documents
  • Works independently and takes initiative to completely manage administrative needs of account (with minimal oversight)
  • Proactively identifies and addresses issues with managers

REQUIRED COMPETENCIES

  • BA in Marketing or related field
  • 3  years of experience with display, programmatic & paid digital media, preferably in an Agency environment;
  • Previous success  in the planning, development, and management of interactive/digital media campaigns for brands or products
  • Experience with  DoubleClick and other 3rd party tracking solutions preferred
  • Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
  • Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
  • Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
  • Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
  • Exceptional organizational and time management skills
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