Integrated Media Intern (Boston)

Location: Boston, MA

Department: Integrated Media

Type: Internship

Min. Experience: Student (College)

The Integrated Media Paid Intern will work closely within our Integrated Media client teams supporting the Account Supervisor and Specialists with the day-to-day management of search, SEO, and media campaigns and delivering strong business results. This person would be responsible for supporting paid search, SEO, and media strategies for a diverse list of clients.  This person must be a multi-tasker, a quick learner, who is proficient with Excel and be able to work productively with minimal supervision.

RESPONSIBILITIES

  • Assist in the execution for all search and media campaigns
  • Assist in competitive analyses – brand positioning, product portfolio & pricing, distribution channels, current search landscape and marketing mix
  • Drive the execution of paid search, SEO, and media marketing programs to meet client needs
  • Assist in Paid Search, SEO, and media competitive analyses – keyword/bidding strategy, architecture review, content/bidding optimization, and offsite authority
  • Participate in brainstorm sessions
  • Participate in client meetings and presentations
  • Prepare and analyze results and reports for clients to measure the value/impact of performance based programs

REQUIRED COMPETENCIES

  • Ability to meet tight deadlines while juggling multiple projects simultaneously
  • Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
  • Extremely organized and high attention to detail
  • Demonstrated interest in keeping up with emerging technologies and the digital marketing
  • Knowledge of Excel is required
  • HTML and JavaScript a plus

DESIRED CHARACTERISTICS

  • Entrepreneurial – We expect you to think and act Like You Own the Place.
  • Collaborative – At the core of this job is an innate desire to Make Everyone Better.
  • Smarter – We expect this individual to Be Visionary. S/he should have a passion for the business side of marketing and the ability to apply Wall Street Journal headlines into thoughtful business strategy.
  • Ego-free – Check your ego at the door. We expect that this individual can thrive in a fast paced, dynamic environment without rubbing people the wrong way.
  • Results Driven – This individual will be critical to our client’s success. We expect that s/he always bring it back to the results. Our client success is our success.
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