Senior Social & Engagement Strategist - Remote

Remote
Full Time
Mid Level

Social & Engagement Strategist

Calling all social media trend spotters, TikTok scrollers and Instagram double-tappers: AMP Agency is hiring for an Engagement Strategist! The person will join a fast-growing social strategy team at AMP and manage the social media presence for well-known consumer brands. The Engagement Strategist is in charge of understanding the opportunities, nuances, and best practices of the paid and organic social media and content landscape and helping AMP’s clients connect authentically with consumers in the social sphere. People in this role must be deeply in tune with consumers, brand voice, culture, and the social media landscape in order to forge deep connections between brands and their audience.

Core Responsibilities:

Social Content Management:

  • Develop and manage ongoing content calendars
  • Manage all posting across client social media platforms
  • Manage owned pages across social platforms
  • UGC collection and curation
     

Community Engagement:

  • Act as the voice of AMP’s clients on social media, responding to and engaging with consumers talking to/about the brand and category
  • Perform social listening across channels to keep a finger on the pulse of category, brand, and cultural conversations, identifying opportunities for brands to engage
     

Competitive Tracking:

  • Track core competitors’ social media messaging and initiatives
  • Track best-in-class brands on social
     

Social Expertise and Thought Leadership:

  • Cultivate a deep knowledge of social media behaviors across consumer segments, platforms, and verticals, used to inform how AMP’s clients advertise and engage across channels
  • Track and surface emerging platforms, tools, paid and organic offerings, advertising formats, and social media trends including developments as they relate to privacy and data
  • Develop best practices and POVs on how to engage on social and socialize them across the agency
  • Develop and execute strategies to reach/engage with audiences organically, including proactive engagement, surprise-and-delight initiatives, and more
  • Partner closely with the AMP creative and strategy teams to develop briefs and creative that will resonate with client communities and help reach social media objectives
  • Make strategic recommendations for how to best leverage emerging platforms, hashtags, and platform capabilities
  • Assist in annual evaluation of social listening and content publishing tools

 

Deliverables:

Responsible for leading the following deliverables:

  • Community Management Handbooks that outline best practices, engagement strategies, and processes
  • Monthly content calendars
  • Monthly competitive trackers
  • Monthly trend trackers
  • Agency social POVs
     

Provides proactive input for the following deliverables:

  • Strategic social campaign plans and content strategies
  • Ongoing creative and tactical social briefs
  • Ongoing reporting
     

Requirements:

  • 2-3 years brand marketing experience with focus in social media marketing
  • Strong critical-thinking capabilities, including the ability to clearly articulate the “why” and the “what next” of a strategic insight
  • Knack for knowing what content resonates with different audiences
  • Passion for understanding cultural trends and consumer motivations
  • Ability to analyze performance across social media platforms to identify trends, learnings, and implications from both a paid and organic perspective
  • Experience with social media management software (Sprout Social, Hootsuite, Netbase, etc.)
  • Ability to work quickly and respond in-the-moment to consumers

 

Job Location:  Anywhere in the US, remote work    

Position Type: Full time

Reports to:  Associate Director, Social Strategy

Travel: Currently N/A, all work is remote. Some travel may be expected upon the end of the pandemic.

 

About AMP Agency

 

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, diabillity, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

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