Associate Business Development Director

Full Time
Senior Manager/Supervisor


Associate Business Development Director


AMP Agency is a full-service marketing agency searching for a seasoned business development professional to lead agency new business activities. As an Associate Business Development Director, you will be responsible for supporting the end-to-end new business cycle from lead qualification, RFI/RFP development and pitching with the goal of acquiring new clients to AMP’s portfolio. This involves having a full understanding not only of our agency’s capabilities and expertise and leading a cross-functional team through the new business process.


Key Responsibilities include:


Leading RFIs/RFPs: 

  • Upon decision to pursue an opportunity, lead the entire RFP response process:
    • Identify the right internal team and resources needed to respond
    • Identify sales strategy and response narrative
    • Develop high level timelines
    • Manage and own the final deliverable – work with the larger team to develop overarching narrative and flow, collect and finalize content from the team
  • Act as main sales contact with the client/consultant throughout RFP process 
    • Set up and lead any Q&A calls/follow up calls 
    • Overall maintain speedy and thorough communication 
    • Be the client’s voice for internal discussions - represent the client with POV on what they are looking to see/how we will win 
    • Coordinate live presentations 
    • Manage follow ups post pitch 
  • Maintain role as the executive sponsor of the pitch throughout the process 
    • Ensure the AMP team is developing pitch content on strategy and on time 
    • Be a key decision maker on our pitch strategy 
    • Work with senior management to price projects and negotiate with clients to close new project/retainer agreements
    • Support scoping/staffing in partnership with account team


Supporting lead qualification and outbound marketing:

  • Setting up and joining intro calls or meetings with the Sales lead as needed
  • Using the initial meeting to: 
    • Understand client’s needs, objectives, budget, nature of the RFP, and how competitive the opportunity is, importance of office location 
    • Sell AMP Agency - give an overview of the agency, dig into specific capabilities that the client is interested in 
    • Establish next steps with the client - i.e. follow up with a capabilities deck/case studies, set up an in-person meeting with larger AMP team, receive RFP, etc 
    • Post call, internally discuss whether lead is qualified, which offices/key players need to be involved 
  • Partnering with AMP marketing team to plan and execute tactical marketing efforts such as
    • Email campaigns
    • Content Marketing
    • Website content 


 Requirements & Key Attributes:

  • 4-8 years in an agency or marketing role, preferably in a new business or strategy position
  • Strong understanding of the functions of an advertising agency
  • Background in nurturing sales leads and building proposals/sales materials
  • Background in developing sales presentations, specifically for competitive agency RFPs. This includes understanding how to pull in the appropriate team members to build custom content when necessary
  • Leadership skills in developing other team member’s business development skills.
  • Strong written and verbal communication skills.
  • Collaboration and positive reinforcement skills for engaging and recognizing team members for successes and milestone achievements in the new business process
  • Ability to work under stress of deadlines, and appreciate and support others working under deadlines.
  • Strong organizational and tracking skills for maintaining prospect lists and status.
  • Multi-tasking ability to manage a high volume of incoming calls/emails along with seeking out major new prospects.
  • Solid understanding of business development best practices.
  • Track record of obtaining new business and/or successfully negotiating client retainer agreements.



About AMP:

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.




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