Marketing Manager-Advantage Media Solutions (Boston MA)

Location: Boston, MA

Type: Full Time

Min. Experience: Mid Level

The Marketing Manager is an active contributor to the strategy, development and management of Advantage Media marketing.  The ideal candidate should have experience in a start-up like environment where she/he has played an active role in managing aspects of marketing including, product marketing, marketing communications, social media management, and sales materials development.

Key Responsibilities:

  • Work with VP of Product & Marketing on overall marketing strategy
  • Collaborate with internal teams to create marketing materials.  This includes writing descriptions of products, providing input to design team, and ensuring products are represented functionally.
  • Work with the internal design team to ensure all marketing materials are impressive, accurate and compelling.
  • Regularly update all product marketing materials, including decks, videos, one-sheeters, etc.
  • Assist in the development of content and press release plan.  Collaborate with internal and/or external partners to execute upon a content delivery strategy.
  • Write content for website. Update website as needed.
  • Write and edit content for all sales materials.
  • Understand Advantage Media’s market and competitors. Make suggestions to marketing materials based on knowledge and expertise.
  • Collaborate with sales and client services to create and/or update all case studies.
  • Manage all timelines for any materials or projects. Accurately and effectively communicate all timelines to participating parties.
  • Working with sales groups, create an event schedule that will ensure our products are well represented in the market. Manage schedule for sales leaders.
  • Assist in managing marketing collateral purchases and delivery to all offices.
  • Deliver presentations internally and externally as needed.
  • Foster relationships with internal teams- sales, client services, ad operations and executive team to ensure successful delivery of marketing materials.
  • Facilitate and lead internal meetings as needed.
  • Special projects as necessary and assigned.

Key Competencies:

  • Expertise with online media buying, advertising technology, and ad network business models.
  • Prior experience working at DSP, Trading Desk, Exchange, Ad Network, Publisher, or SSP is a plus.
  • Outstanding analytical, and problem solving abilities.
  • Ability to collaborate cross functionally.
  • Strong project management skills; proven ability to manage multiple projects at a time while paying attention to detail.
  • Passionate about working in a fast paced, sometimes demanding start­up environment.
  • Strong written and verbal communication skills.

Preferred Work Experience:

  • 3-5 years in a marketing management role, prior experience at a start-up a plus.
  • BS/BA, MBA a plus.
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