Analyst (Boston)

Location: Boston, MA

Department: AMP Agency

Type: Full Time

Min. Experience: Entry Level

The analyst within the Measurement & Analytics practice at AMP will play an active role in providing actionable data and insights to our clients. An analyst will gain exposure across a broad variety of paid, earned and owned channels, digital data sources, analytic techniques and marketing challenges.


Responsibilities:

  • Extract, clean and integrate data from disparate data sources into holistic, cross-channel dashboards that help us tell a story of our clients’ marketing program
  • Support the team in contextualizing data trends and uncovering actionable data insights for our internal and external clients
  • Work across functional teams (e.g. Media, Creative, Tech) to identify opportunities for optimization
  • Participate in the creation of client-facing measurement strategies, from KPI selection to data capture requirements
  • Contribute to ad hoc performance analyses that encompass a variety of digital and traditional channelsContribute to the design and interpretation of in-market tests
  • Develop fluency in relevant digital technologies and analytic methods

Qualifications:

  • Bachelor’s degree in Marketing, Finance, Statistics, Economics or related field
  • Intellectually curious, analytical, and passionate about data
  • Excellent verbal and written communication skills to interpret and present business value to our clients
  • Experience with advanced excel functionality is preferred
  • Experience with at least one data analysis/visualization tool is a plus (e.g. Tableau, Power BI, SPSS)
  • Experience with a digital analytics solution is a plus (e.g. Google Analytics, Adobe Analytics, DoubleClick)
  • Experience with presentation software is a plus (e.g. PowerPoint, Keynote)

Agency or brand marketing experience is a plus

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