Group Media Director (Boston)

Location: Boston, MA

Department: AMP Agency

Type: Full Time

Min. Experience: Senior Manager/Supervisor

We are looking for a Group Media Director to join our growing Boston Media Team!

The Group Media Director will drive holistic media strategy for all paid investment initiatives for a $50MM+ portfolio brand that includes several consumer facing brands.  This includes strategic oversight of digital, traditional and ecommerce/performance media while managing a team to consistently and successfully execute cross-channel, integrated media programs. The Group Media Director is responsible for media account health and the overall media product for a dedicated client.  They will work diligently to oversee a consistent and innovative planning process that produces strong results for the client.  This position requires that the candidate be a self-starter, extremely organized, detail oriented and highly motivated. The successful candidate will also possess the ability to effectively juggle multiple priorities while managing client expectations, timelines and coordination between various resources.  Experience leading multi-million dollar media brands inclusive of TV is preferred.

Responsibilities include:

  • Drive holistic media strategies and innovative media solutions for specified brands/clients
  • Serve as the day-to-day senior media contact for clients
  • Lead integration with Account Services, Creative, Strategy and Analytics to ensure flawless execution
  • Oversee all media strategy development for client
  • Collaborate with delivery teams to ensure quality and timeliness of deliverables
  • Oversee development of communications strategy and media planning briefs for client
  • Ensure clarity of all media deliverables
  • Stay on the forefront of industry trends, emerging channels and media technologies to inform internal partners and client teams
  • Oversee cross channel media strategies to ensure efficacy of media approaches
  • Strategic participation in TV Upfront
  • Work with buying teams to ensure tactics align with strategies and plans
  • Partner with our Analytics team, and develop and utilize your own models, to predict performance and inform key decisions about the necessary media mix
  • Partner with our Data Management team to oversee client data initiatives and custom audiences as applicable
  • Collaborate with additional internal and vendor partners including UX, Creative and Web Development as needed
  • Ensure accurate recording keeping and finances on accounts

Requirements:

  • Minimum of 7 years of integrated media experience
  • Strong understanding of  both awareness and performance digital media channels and strategies, including TV/Video, display, mobile, video, paid search, programmatic and social media
  • Previous success  in the planning, development and management of integrated media campaigns
  • Previous experience managing a team and instilling process, culture and accountability
  • Understanding of the ad-tech landscape including knowledge of DSPs, DCM and social media UIs (Facebook/IG, Snap, etc.)
  • Ability to analyze data and a deep understanding of measurement practices, 3rd party measurement companies and web analytics
  • Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
  • Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
  • Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
  • Exceptional organizational and time management skills
  • Participation in agency business development initiatives
  • Working knowledge of traditional media channels a plus
  • Some travel required, anticipated to be between 10-20%

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston and New York. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

The AMPlifiers – AMP’s Core Values

We lovingly call our core values the “AMPlifiers.” We truly believe people who succeed at AMP and help AMP succeed exemplify these five values:

  • Entrepreneurial - Act Like You Own the Place. We encourage new ideas every day.
  • Collaborative - Make Everyone Better. Inspire leaders.
  • Smarter - Be Visionary. Share your ideas, and often.
  • Ego-free - Check Your Ego At The Elevator.
  • Accountable – Prove it. We love to win, and hope you do too.
Apply for this Position
* Required fields
First name*
Last name*
Email address*
Location *
Phone number*
Resume*

Attach resume as .pdf, .doc, .docx, .odt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

Cover Letter*
Who referred you to this position? Enter their first and last name here.
What’s your citizenship / employment eligibility?*
LinkedInLinkedIn profile URL:
Desired salary*
In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!*
References: Please enter names and contact information: