AMP Agency – named one of AdWeek’s 100 Fastest Growing Agencies– is looking for a Manager, Data Strategy & Programmatic to join our growing team!
The Programmatic Manager is an exciting opportunity for a data obsessed digital marketer. This position is part of our Data Strategy & Programmatic Team responsible for developing and executing programmatic campaigns & audience strategies on behalf of AMP’s clients. This will be a data-focused role that involves working closely with clients & internal teams; ranging from audience strategy, dynamic creative strategy, campaign building, and performance media optimization.
The Programmatic Manager will work with clients and our Media Planning teams to create & execute audience targeting strategies across multiple programmatic platforms. The Manager will oversee a pod of traders & coordinators on their accounts, overseeing campaign strategy as well as assisting the team with campaign troubleshooting and optimizations. They will also play an essential role in standing up dynamic creative & audience targeting logic for AMP’s client roster. The Data Strategy & Programmatic Team leads advanced data activation within our media campaigns and helps ensure we execute & bring to life a customer centric and data driven approaches on behalf of our clients. The Programmatic Manager is a champion of biddable media, and bringing these audience strategies to life in multiple buying platforms. The Manager should be passionate about the emerging data and technology landscape, discovering new solutions, and driving meaningful campaign performance across our client base.
Own all facets of programmatic program execution and client deliverables
Evaluate campaign performance, analyze optimizations, and provide data analysis & insight
Collaborate with clients, media planning, strategy, creative, and analytics teams on campaign performance and to develop strategies & identify appropriate technologies and targeting tactics
Support the media strategy and planning teams around client requests regarding programmatic campaign performance, optimization requests, pacing and audience targeting tactics
Oversee and manage the day-to-day workload and output of assigned programmatic traders & coordinators
Maintain and stay current on industry trends, emerging solutions, and partner capabilities to drive innovation
Meet with external vendors and partners in the space to broker relationships on behalf of clients
3-5 years of digital media experience, with a strong background in Programmatic & AdTech
Programmatic Expert with hands on experience in trading platforms
Data-Driven Marketing champion with a passion for delivering excellence on behalf of clients
DMP, CDP, and CRM experience is a plus
Strong understanding of media analytics
Ability to translate data into digestible & actionable insights, and explain even the most complex strategies & technology in layman's terms
Able to consistently produce results while meeting deadlines and juggling multiple projects in a fast-paced environment
Knowledge and expertise of ad serving and tracking platforms such as DCM/DV360, GA360, and DCO partners
Proficiency in Excel required
Bachelor’s Degree or bootcamp certification with demonstrable focus on data systems.
About AMP Agency
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, LA and Seattle. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.