Sr. Product Marketing Strategist (B2B)

Remote
Full Time
Senior Manager/Supervisor

AMP Agency is a national full-service, integrated marketing agency. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

If you’re a strategist, well versed in strategic planning when it comes to communication and brand engagement, this could be a great opportunity for you! 

 

Core Responsibilities:

Audience Intelligence

  • Performs primary and secondary research on customer and consumer emotions and behaviors including social listening, data analysis, interpreting results and synthesizing recommendations.
  • Conducts audits to identify the gaps and uncover insights to inform creative messaging and channel roles.
     

Product Positioning and Messaging

  • Defines and/or refines positioning and messaging for product lines within a larger brand portfolio, refining based on channel and audience nuances
  • Leads in building sales enablement collateral and resources that clearly outline product value proposition and features.

Ecosystem and Go-To-Market Planning

  • Develops go-to-market plans including channel strategies and communication frameworks to drive demand, lead-generation and revenue. 
  • Helps contribute to our client’s overarching strategy by developing audience journeys, messaging plans, and designing marketing ecosystems, touchpoint strategies, and roadmaps that drive client KPIs
  • Partners with the account management, media and creative teams to drive strategy, execution, and day-to-day success with cross-channel marketing campaigns.

 

Brief Development

  • Translates business problems into strategic recommendations and creative briefs to inform how creative comes to life across multiple touchpoints.
  • Partners with the integrated team to adjust and optimize marketing programs based on client needs and to ensure individual program elements stay on strategy.

 

Market Landscape

  • Maintains an acute knowledge of our client’s industry/category with an ability to anticipate changing market conditions and proactively implement new strategies

 

Leadership & Collaboration

  • Creates solid client relationships and becomes a trusted advisor
  • Builds strong agency team relationships
  • Presents strategies and frameworks to internal and client teams

 

Qualifications

  • 7-10 years in strategy and communication/connections/engagement planning in an agency setting
  • Strong understanding of digital marketing channels including email, social, display and search
  • Deep understanding of e-commerce platforms, and the role they play in consumer journeys and brand ecosystems
  • Ability to think strategically (not just tactically)
  • Experience with insight tools (Resonate, Mintel, Nielsen, CIM, Google…) and interpretation of client ad-hoc research (quant & qual)
  • Excellent written and verbal communication & storytelling skills
  • Ability to work independently on a project or in a team environment
  • Experience managing direct reports

Job Location: Remote

Position Type: Full time

Reports to:  Group Director, Head of Digital and Experiential Strategy

Experience: 7-10 years experience as a strategist within an agency

Travel: Currently N/A, all work is remote. Travel may be expected up to 20% as pandemic restrictions lift.

About AMP Agency

 

AMP Agency is a national full-service, integrated marketing agency. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

 

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

all backgrounds and experiences to apply. 

Share

Apply for this position

Required*
Apply with
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 5/31/2023
Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date