Sr. Product Marketing Strategist (B2B)

Remote
Full Time
Senior Manager/Supervisor

AMP Agency is a national full-service, integrated marketing agency. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

If you’re a strategist, well versed in strategic planning when it comes to communication and brand engagement, this could be a great opportunity for you! 

 

Core Responsibilities:

Audience Intelligence

  • Performs primary and secondary research on customer and consumer emotions and behaviors including social listening, data analysis, interpreting results and synthesizing recommendations.
  • Conducts audits to identify the gaps and uncover insights to inform creative messaging and channel roles.
     

Product Positioning and Messaging

  • Defines and/or refines positioning and messaging for product lines within a larger brand portfolio, refining based on channel and audience nuances
  • Leads in building sales enablement collateral and resources that clearly outline product value proposition and features.

Ecosystem and Go-To-Market Planning

  • Develops go-to-market plans including channel strategies and communication frameworks to drive demand, lead-generation and revenue. 
  • Helps contribute to our client’s overarching strategy by developing audience journeys, messaging plans, and designing marketing ecosystems, touchpoint strategies, and roadmaps that drive client KPIs
  • Partners with the account management, media and creative teams to drive strategy, execution, and day-to-day success with cross-channel marketing campaigns.

 

Brief Development

  • Translates business problems into strategic recommendations and creative briefs to inform how creative comes to life across multiple touchpoints.
  • Partners with the integrated team to adjust and optimize marketing programs based on client needs and to ensure individual program elements stay on strategy.

 

Market Landscape

  • Maintains an acute knowledge of our client’s industry/category with an ability to anticipate changing market conditions and proactively implement new strategies

 

Leadership & Collaboration

  • Creates solid client relationships and becomes a trusted advisor
  • Builds strong agency team relationships
  • Presents strategies and frameworks to internal and client teams

 

Qualifications

  • 7-10 years in strategy and communication/connections/engagement planning in an agency setting
  • Strong understanding of digital marketing channels including email, social, display and search
  • Deep understanding of e-commerce platforms, and the role they play in consumer journeys and brand ecosystems
  • Ability to think strategically (not just tactically)
  • Experience with insight tools (Resonate, Mintel, Nielsen, CIM, Google…) and interpretation of client ad-hoc research (quant & qual)
  • Excellent written and verbal communication & storytelling skills
  • Ability to work independently on a project or in a team environment
  • Experience managing direct reports

Job Location: Remote

Position Type: Full time

Reports to:  Group Director, Head of Digital and Experiential Strategy

Experience: 7-10 years experience as a strategist within an agency

Travel: Currently N/A, all work is remote. Travel may be expected up to 20% as pandemic restrictions lift.

About AMP Agency

 

AMP Agency is a national full-service, integrated marketing agency. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

 

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

all backgrounds and experiences to apply. 

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