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Associate Director, Analytics (NY)

AMP Agency – one of AdWeek’s 100 Fastest Growing Agencies in 2019 – is looking for curious, thoughtful, technology-driven storytellers to join its Analytics team. Our team is inspired by the idea of continuous improvement, and is working to build a best-in-class culture and capability set; to drive excellence in both our client work and our own ways of working.

The Associate Director will serve as the Strategic Lead on multiple accounts – ensuring the quality and accuracy of each client’s measurement program – and oversee a team of 3-5 individuals. This person will be responsible for the active management and mentorship of their team, will be accountable for the quality of all client-facing deliverables created by the team; including decks, interactive dashboards, POVs, and measurement strategy documents. They will work closely with Media, Strategy, Creative, Technology, and Account teams to ensure that measurement strategy, data infrastructure, and an effective reporting culture are maintained on each account, and contribute to the evolution of our agency’s measurement practice.

Responsibilities:

  • Act as the Strategic Lead on several key agency accounts – providing mentorship and guidance to the internal team, and serving as a trusted partner to client stakeholders.
  • Collaborate closely with client and internal teams to develop integrated measurement programs; inclusive of measurement strategy, data strategy, test-and-learn efforts, insight generation, and cross-channel storytelling.
  • Oversee quality-assurance and continuous-improvement practices within their team; inclusive of how expertise and key technologies are leveraged.
  • Manage and mentor junior team members, with a focus on skill/career development and “working smart”.
  • Contribute to the evolution of our work, including best practices, ways-of-working, and core competencies.
  • Partner with technical resources to guide implementation of key technologies that support data strategy.

Qualifications:

  • Between 5-7 years of agency or brand-side marketing analytics experience in a fast-paced environment, with an emphasis on media measurement.
  • A history of operating in client-facing or communication-focused roles where relationship-building, presentation, and storytelling were key responsibilities.
  • Strong critical-thinking capabilities; including the ability to clearly articulate the “why” and the “what next” of a performance insight.
  • Experience managing and mentoring multiple junior team members at once.
  • Working knowledge of databasing concepts (e.g. granularity, primary keys, foreign keys, joins).
  • Advanced working knowledge of key platforms and data types in the marketing space; specifically media ad-serving data (e.g. DCM), social platform data (e.g. Facebook/Instagram), and web analytics data (e.g. Google Analytics).
  • Experience with at least one data analysis/visualization tool (e.g. Power BI, Tableau).
  • Experience with presentation software (e.g. PowerPoint, Keynote).
  • Experience with an attribution technology provider (e.g. Visual IQ, C3) is a plus.
  • Experience with a tag management solution (e.g. GTM) is a plus.
  • Experience with a statistical tool (e.g. SAS, SPSS) or relational database management system (e.g. Oracle, MS SQL Server) is a plus.
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