Group Director, Experiential Strategy - Remote

Remote
Full Time
Senior Manager/Supervisor

Group Director, Experiential Strategy

You’re a true “T-shaped” strategist well versed in the core principles of strategic planning, but able to go deep when it comes to experiential and brand engagement planning. You are consumer insights-obsessed, and love putting your brain to work understanding consumer behavior, crafting full ecosystem brand experiences, and developing go-to-market strategies that move the needle on business goals. You’re always several steps ahead of the curve when it comes to marketing innovation, particularly excited by the future of experiential marketing, and eager to take brands into the Metaverse. You have a proven track record leading both client strategies and internal teams.

AMP is looking for an entrepreneurial-minded Group Director to help build and grow our Human Experience practice, focused on developing end-to-end brand experiences that span the digital and physical worlds. In addition to leading strategy for several key AMP clients, you’ll be participating in new business pitches and focused on growing a team of experiential, digital, and communications strategists to bring AMP into the future.
 

Core Responsibilities:

Strategic Leadership

  • Acts as a strategic partner to AMP clients, guiding them towards impactful, unconventional ideas that grow their brands.
  • Provides thought leadership and proactively shapes AMPs POV on the future of marketing, brand ecosystems, and consumer experiences.
  • Builds and manages a team of strategists.
  • Builds strong agency team relationships and collaborates with colleagues across departments and specialties.

Audience Intelligence & Insights Development

  • Performs primary and secondary research on consumer emotions and behaviors including social listening, data analysis, interpreting results and synthesizing recommendations
  • Uncovers insights to inform creative messaging and channel roles
     

Consumer Experiential Marketing & Ecosystem Planning

  • Designs experiences that are anchored in the physical space and scaled digitally; has worked on immersive experiential campaigns that are physical, digital, and/or hybrid (phygital)
  • Helps contribute to our client’s overarching strategy by developing audience journeys, messaging plans, and designing marketing ecosystems including experiential (digital & physical) recommendations, touchpoint strategies, and roadmaps
  • Partners with Creative, Production, Media and Technology colleagues to develop disruptive ideas at all points of consumer contact

Brief Development

  • Writes creative and tactical briefs to inform how creative comes to life across multiple touchpoints
  • Partners with the Creative and Production teams to adjust and optimize marketing programs based on client needs and to ensure individual program elements stay on strategy

Market Landscape

  • Maintains an acute knowledge of our client’s industry/category with an ability to react quickly to changing market conditions and implement strategically

 

Qualifications

  • 10+ years in experiential marketing strategy in an agency setting
  • Deep understanding of the media landscape and marketing channels —both offline and online - and the role they play in consumer journeys and brand ecosystems
  • Focus on customer centricity with an innate curiosity to uncover key insights
  • Ability to think strategically
  • Experience with insight tools (Resonate, Mintel, Nielsen, Google…) and interpretation of data and research (quant & qual)
  • Excellent written and verbal communication & storytelling skills
  • Experience managing direct reports

Job Location: Remote

Position Type: Full time

Reports to:  SVP, Strategy

Experience: 10+ years' experience as a strategist within an agency

Travel: Currently N/A, all work is remote. Travel may be expected up to 25% as pandemic restrictions lift.
 

About AMP Agency

AMP Agency is a national full-service, integrated marketing agency. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.
 

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

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