Strategy Intern (Boston)

Location: Boston, MA

Type: Full Time

Min. Experience: Student (College)

Are you a Millennial who is always trying to figure out what makes other Millennials tick? Would curious be one of the top words you’d choose to describe yourself? Are you constantly listening to the latest podcasts and voraciously reading the news and trend pieces in a futile attempt to make sense of this crazy world? Are you interested in helping us connect the dots between human behavior, communications and business strategy?

If so, you might find yourself feeling right at home with a strategy and planning internship at AMP. We’re a creative-minded, data-driven group that turns consumer insights into actionable briefs and strategies for creatives and clients alike.

We’re looking for a college student or recent grad to join our strategy and planning team. Job responsibilities include:

  • Supporting brief development by scouring the news, trendwatching, marketing pubs, client documents, primary and secondary research, and more for interesting information about our clients, their industries and their consumers
  • Supporting competitive audits and social media monitoring and analysis efforts for a wide variety of clients
  • Researching and understanding how certain audiences consume and engage with media to inform media planning and digital strategy
  • Monitoring innovations in advertising/technology to help us inform breakthrough creative ideas and new ways to reach consumers 
  • Ongoing general trendwatching -- keeping us up to date on the latest and greatest trends both inside and outside of the advertising world
  • Ocassionally supporting the group in administrative endeavors

Qualifications:

  • Student or recent graduate with a degree in marketing, advertising, communications, anthropology or relevant field.
  • Past marketing experience is a bonus, but not a requirement. It’s great if you have a basic understanding of how integrated agencies work and the role strategy plays within them.
  • Excellent writing and verbal communications skills -- the more buttoned up the better!
  • Creativity, curiosity and a passion for understanding how people interact with each other, with the world around them and with the brands that matter to them.
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