Influencer Strategist, Boston (Advantage Media Solutions)

Location: Boston, MA

Department: Client Services

Type: Full Time

Min. Experience: Mid Level

 

Influencer Strategist

The Influencer Strategist role will work within our Client Success & Delivery team and directly report to the Influencer Marketing Supervisor. The strategist will work closely with Advantage Media’s Account Management Team, Sales Team, and Creative team to assist with the development and creation of Influencer Marketing Strategy for new and existing client campaigns and participate in sales pitches as needed. The Strategist will support our growing influencer business and be a key player in winning new business.

Key Responsibilities:

  Work closely with Business Development to identify new influencer opportunities for new and existing clients

  Assist in putting together proposals for the Business Development Team

  Develop innovative and out of the box influencer marketing campaigns

  Coordinate with the creative team on development of a streamlined proposal development process

  Collaborate with media and creative team to develop strategies that are optimized for the client’s budget

  Anticipate and prevent issues to protect the integrity of campaigns.

Other Responsibilities:

  Maintain an understanding of the influencer landscape including, but not limited to, current and emerging trends, technology, and competitors

  Help develop new influencer offerings as the industry changes

  Assist in the strategy, design, planning, and budget of influencer marketing campaigns on behalf

of Advantage Media’s clients

  Lead the effort to fine tune and streamline the RFP creation and proposal process

  Stay up to date on proper FTC guidelines and ensure adherence

  Help develop case studies that will be essential to winning new business

  Find new and innovative ways to bring our clients’ influencer marketing programs to life

  Sit in on and participate in sales calls, meetings, and pitches as needed

  Participate in relevant learning activities for personal-professional growth development

  Be a subject matter expert and go-to resource for all influencer marketing related asks and

questions

  A deep understanding of Advantage Media’s influencer marketing capabilities and operational

processes

  Be a key player in supporting and contributing to the continued growth of Advantage’s Media

influencer marketing business

Requirements:

  2+ years’ experience in influencer marketing with executional experience across various social channels is preferred.

  Strong written and verbal communication skills

  Team player with the confidence to take the lead

  Passion and intellectual curiosity for influencer marketing, consumer technology, social media,

and emerging digital marketing trends

  Demonstrated self-starter

  High level of attention to detail and design

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